How to find your target market on Instagram

Instagram is a vibrant community made up of individual people that are inspired by creativity, art, and travel. If your product or service connects with one of these interests, there’s an opportunity to reach those people n Instagram to connect with them and build a community around your product. But how do you find the people that matter?

Whether you’re a business or an individual, any social media platform aims to connect with like-minded users. To find your target market on Instagram, you’ll need to understand what kind of people you want to engage with. Although Instagram is a visual medium, there are many ways to discover your target audience.

If you’re not sure how to find your target market on Instagram, here are some steps you can take:

Check Instagram Audience Insights

This tool gives you detailed information about the people who follow your account and the people who engage with your posts. You’ll be able to see what kind of language they use, where they live, and how old they are, which helps you determine if your audience is interested in what you have to offer. Audience insights also make it easier for you to tailor your content towards each group of followers, for example, if one group likes photos with captions and another prefers videos.

Evaluate Instagram Content Analytics

To better understand your audience and what they’re looking for, you’ll want to check out the data associated with your posts. Content Analytics is relatively easy by going into your post publishing screen and clicking “View Insights” at the bottom of the page. You can view metrics such as impressions, reach, and engagement rates for your photos or videos.

Review Instagram Comments and DMs

To inside perspective on what works on Instagram is by reading through the comments and direct messages (DMs) that people leave on posts that resonate with them. By looking through both types of feedback, you’ll determine if there are any commonalities between these two groups of users, which could lead you down a path toward finding more people with similar interests and engaging with them in future posts!

Analyze Tags and Brand Mentions

Analyzing tags and brand mentions on Instagram is a great way to learn about your target market. Searching for hashtags will help you find accounts for a specific type of person using those tags. You can also search for people who mention your brand or product name in their posts, which will give you an idea of what people are saying about you and what they want from your business.

Ask Your Instagram Followers

To learn more about your target market is by asking them directly! You can do this by posting a survey or creating a poll on Instagram. You could ask questions such as “What’s your favorite product?” or “When did you first discover my brand?” These questions will help you get valuable insight into the minds of your followers and help you understand who they are and what they like about your products or services.


Finding your target market on Instagram is easy, and the platform offers some of the most powerful social media analytics tools that you’ll find. You don’t need to be an Instagram expert to succeed on the platform; these tips will help you get started. With just a few tweaks, you can have a good sense of who your followers are and what they like, and that’s the first step towards tailoring your Instagram marketing efforts more effectively.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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