How to find your target market on social

Coming up with ideas for products or services is relatively easy, and find who wants that product is where all the real challenges lie. Before discussing your thoughts, it’s wise to find out if anyone is interested in your offer. The Internet gives great opportunities for helping you identify your target market and reach them.

To know your target market, you must first find out who is using the service. Then you need to understand what your users want. But it can be difficult because users are often biased by the fact that they’re using the service. Their expectations might be different if they were not so actively involved with the site.

5 Proven Strategies for Finding Your Target Audience on Social Media

Here are some tips for finding your target audience on social media:

Identify or create customer profiles.

A customer profile is a fictional representation of your ideal customer, including information about their demographics, psychographics, interests, and behaviors.

You can use this information to create content that appeals directly to them, and you can use it to tailor your campaign messages, so they resonate more deeply with your target audience.

Find out where your audience is most active.

Once you’ve identified your target audience, it’s time to find out where they hang out on social media so you can start engaging with them there. It might mean checking out the top hashtags being used by members of this group or following people who seem like they could be potential customers for what you’re selling.

Look at your competitors.

If you have a competitor, look at their social media profiles to see who follows them and where they’re getting their followers. Checking your competitors will give you insight into what kind of content resonates with them so you can better tailor future posts around those themes. If you still need to get competitors, look at similar brands and see what kind of engagement they get from their followers.

Send surveys or ask for preferences.

If you don’t have a direct competitor, send out a survey via email or social media asking your customers what type of content they want to see from you. Surveys will give you an idea of which types of posts resonate with them so that you can tailor future posts accordingly.

Use tools that analyze your audience

Several tools are essential in determining your business’s best-suited social media platforms. For example, Hootsuite has an analytics dashboard that lets you view information about your followers, such as their age range and gender breakdown.


Social media is a fantastic way to build your brand, connect with customers and grow your business. Finding your target audience is essential for these reasons. You want to find people who will like, follow and share your content. You must find people in the same target segment as you, which will help you identify the people likely to follow and purchase from you.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment