How to get better at writing copy

Copy for an ad is the product of work by the art director and writer. The art director conceives the idea for the product and how to show it off and creates a visual presentation that reveals one or two key messages about the product.

Then, if you’re running a print campaign, you have a typographer lay it out visually in a pleasing manner on the page. A good copywriter then translates those ideas into words that will be easy to read and remember, often packing more meaning into fewer words than would be possible otherwise in a tone that matches the image.

How To Get Better Results From Your Copy

Copywriting is a tricky business. Copywriters are the people who write the words that make up the content of your website, ad copy, and other marketing materials. They’re responsible for creating compelling messages that resonate with your target audience.

The best copywriting tips come from professionals whose work has been tested over time and shown to be effective in getting results. Here are some of our favorite copywriting tips:

Be specific

It’s easy to write a vague ad that will appeal to everyone. But the more specific you can be about the kind of person you’re targeting, the better your results will be. For example, if you’re selling a car, say that it’s a two-door sports coupe instead of just “a car.” If you’re selling software for artists, say it’s for graphic designers who want to design greeting cards instead of just “artists.”

Use simple words and sentences

Refrain from using fancy words or complicated sentence structures when writing your ads. You aim to make it easy for people to understand what they’re reading so they’ll click through and buy what you’re selling. This means using short sentences and simple words like “buy” instead of “purchase,” “download” instead of “obtain,” etc. You should also avoid jargon like “webinar” or “ebook” if you don’t know what those things mean, and neither does your audience!

Address pain points

Your target audience has problems, challenges, and difficulties in their lives. Find out what these are and address them in your copy. For example, if you’re selling a weight loss ebook, talk about how difficult it is to lose weight and how it’s easy to regain it once you’ve lost it. If you’re selling an online course on how to start an online business, focus on all the challenges and how this course will help solve them.

Make people curious

People are naturally curious creatures but need more time or interest in reading long-winded paragraphs with no clear direction or purpose. So instead, be brief and concise when writing your copy and ensure each paragraph has a clear focus or goal, so readers don’t get bored or distracted by irrelevant information.


Keep your audience in mind and how they’ll react to your product or service. You want visitors, new contacts, sales leads, and money from these ads. This is what makes or breaks your campaign. You need to make sure the people who click on your ads are interested in what you’re selling. With every piece of content, you create for social media, keep a line of thought as to who will see it, how they might react, and whether or not it will be effective.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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