Copywriting is a tricky business. Copywriters are the people who write the words that make up the content of your website, ad copy, and other marketing materials. They’re responsible for creating compelling messages that resonate with your target audience.
The best copywriting tips come from professionals whose work has been tested over time and shown to be effective in getting results. Here are some of our favorite copywriting tips:
It’s easy to write a vague ad that will appeal to everyone. But the more specific you can be about the kind of person you’re targeting, the better your results will be. For example, if you’re selling a car, say that it’s a two-door sports coupe instead of just “a car.” If you’re selling software for artists, say it’s for graphic designers who want to design greeting cards instead of just “artists.”
Refrain from using fancy words or complicated sentence structures when writing your ads. You aim to make it easy for people to understand what they’re reading so they’ll click through and buy what you’re selling. This means using short sentences and simple words like “buy” instead of “purchase,” “download” instead of “obtain,” etc. You should also avoid jargon like “webinar” or “ebook” if you don’t know what those things mean, and neither does your audience!
Your target audience has problems, challenges, and difficulties in their lives. Find out what these are and address them in your copy. For example, if you’re selling a weight loss ebook, talk about how difficult it is to lose weight and how it’s easy to regain it once you’ve lost it. If you’re selling an online course on how to start an online business, focus on all the challenges and how this course will help solve them.
People are naturally curious creatures but need more time or interest in reading long-winded paragraphs with no clear direction or purpose. So instead, be brief and concise when writing your copy and ensure each paragraph has a clear focus or goal, so readers don’t get bored or distracted by irrelevant information.
Keep your audience in mind and how they’ll react to your product or service. You want visitors, new contacts, sales leads, and money from these ads. This is what makes or breaks your campaign. You need to make sure the people who click on your ads are interested in what you’re selling. With every piece of content, you create for social media, keep a line of thought as to who will see it, how they might react, and whether or not it will be effective.