Rules to engage, entertain, and educate

When it comes to business, one of the best ways to engage people is by telling them stories. Stories can entertain and educate your audience, and they can also enable them to appreciate your expertise. When you tell a story, you educate more than your audience.

You are educating yourself, and the more proficient you become at storytelling, the more you get out of the experience. Engagement is an integral part of marketing because it is necessary to build a brand. Most companies with very high engagement rates also have incredibly high profits.

How do you use Engagement to Acquire Deeper Data From Your Customers?

Here are a few ways to apply this approach:

Surveys, Polls, and Quizzes

Surveys and polls are great ways to get feedback from your customers. They can be used to ask about their experience with a product or service, their favorite features, and how they would like to see them improved. You can also use them to get feedback on new ideas or features you are considering developing. You can also use surveys or polls to find out what your customers want to see in the future, what kind of products they’d like to see added to your line of products or services, etc.

Receipt Data

Receipt data is an excellent source of information about what customers buy, how much they spend, whether they return items, etc. For example, if you have an e-commerce business, you can use receipt data to see what items are selling well and which aren’t as well as expected. If you’re selling physical goods online through an e-commerce website, you’ll see exactly how many units each item has sold and how much money each entity has made for you in terms of revenue and cost.


A sweepstake is an incentive prize promotion in which entrants compete to win a prize, often a car or other large prize, by completing a task or purchasing a product. The contest sponsor is usually an advertiser who pays for the prizes but may also be a nonprofit organization or the government. Many sweepstakes promote new products or services by rewarding early adopters.

Personality Profilers

Personality profiling is a technique to understand people’s personality traits through self-assessment or peer group feedback. The aim is to provide information that can help develop personality theories and improve personal and business relationships through communication skills training and coaching. Many different personality tests are available, each with its strengths and weaknesses.


If your customers love your product or service, they will be willing to tell others about it. They’ll also tell you what they like so that you can improve it even more. This is called advocacy marketing or word-of-mouth marketing, and it is a great way to engage your customers in a meaningful way. You should ask them for reviews on social media and what they think of new features before they are released. You can also use surveys or polls as part of your customer engagement strategy.


Engagement is an effective way to understand and qualify a customer. When customers sign up, they provide their contact information, but you can bet that nearly all of them will not complete the data-gathering process. With engagement, you ask for just enough information to create a winner, and then you “friend” them on Facebook or tweet at them. This deeper engagement allows you to collect the rest of your required data. Engagement is also a great way to generate interest in your product and get feedback from your potential clients.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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