Key elements for building a marketing plan

Building a solid marketing plan can be daunting, especially if you don’t have sufficient experience. That’s why it’s important to prioritize every step of the way. The outcome should be something that all team members are happy with.

Whether you’re exploring what steps you need to take next, are looking to move from a traditional marketing plan to a digital marketing plan, or want to start from scratch, this post is for you.

Allocation of Work

Once you have a rough idea of the time involved in creating content, optimizing it, and publishing it online, you need to allocate resources accordingly. Consider hiring freelancers or assigning tasks among team members for different campaign phases. For example, if one person is good at writing blog posts while another handles social media promotions, then there is no reason why they should not work together on one project.

Sales Goals

This is the primary objective of your business. It should be measurable and quantifiable to determine whether or not it has been achieved at the end of each month or quarter. For instance, if you aim to increase sales by 20%, you need metrics to measure this growth. These metrics could include the number of leads generated, page views, and engagement rate.

Content Strategy to Meet Your Goals

Your content strategy is what’s going to drive your success. You should take the time to develop a strong content plan that aligns with your business goals. If you don’t have one, this is where it begins. If you already have one, ensure it’s up-to-date to reflect current priorities and strategies accurately.

Marketing Goals

Marketing goals help us understand what we are trying to accomplish through our marketing efforts. They give us a distinct vision of what we want to achieve through our campaigns and how we will measure them later. Marketing goals can be broken down into two categories: revenue and lead generation.

Cost of Implementation

The cost of implementation is the amount of money you will have to use to get your website up and running. The cost can vary depending on many factors like the type of services or products the company offers, the size of your business, and other factors like which content management system (CMS ) you are using. The cost of implementation may also vary from company to company if they offer similar services, but one has more features than the other.


The first step to developing a marketing plan is to set timelines. You need to know how much time you have when you want to launch your campaign and how long you are willing to dedicate to it. You also need to consider the time it takes for content to be created, optimized, and published online.

Benchmarks for Success

Before you start creating and promoting your content, you need to know what success looks like. You should know the content campaign’s goal, how you will measure its success, and the metrics you will use.

These benchmarks can be anything from pageviews or conversion rates on specific pages, reach and frequency thresholds for social media posts or email open rates, and whatever metrics make sense for your industry and goals.


Building a marketing plan is all about having a starting point, knowing what needs to be accomplished, and ensuring you are on the right track for your organization. All of these elements are important to meet your goals. The key to creating your marketing plan is not what you put in it; it’s the thought that goes into how you use your plan once it is completed.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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