Signs that your creative is not working on your ads

Ad effectiveness is the holy grail of internet marketing, namely AdWords. A great ad that is well-targeted with a good offer and clear, concise messaging will bring in a good ROI. But what if you continually test your ads and need help to progress? This may be because your ads could be more effective.

Many businesses think they know how to write an ad that converts their customers, but the reality is this; writing ads that convert relies on much more than your product or service; it’s about creating a story and grabbing your prospect’s attention. That’s why it’s essential to consider the signs that your creativity isn’t working.

How do you know if you have Ad fatigue?

The signs include:

High Cost-Per-Click

If your ads are costing you a lot of money, then it is likely that they need to be fixed. You must ensure that you only pay for clicks that result in action, such as an email signup or a purchase. When it comes to cost per click (CPC), there is a sweet spot where you can get the most bang for your buck.

If your CPC is too low, people will not see your ad because it costs too little to be shown on the search engine results page (SERP). If your CPC is too high, people may not find it appealing, leading to fewer clicks for you.

Stagnant or Lowered Results

If your ad results are stagnant or lowered, it is a sign that your creative needs to change up. If you have been running the same creative for an extended period, it may be good to try something new. Audiences can get tired of seeing the same ads, so if you keep running the same ads repeatedly, you will see a decrease in performance.

Negative Audience Feedback

Negative audience feedback is often a sign that your creative needs to be fixed on your ads. If people are clicking on your ad but need to engage with it, this could be a sign that they do not like what they see and do not want to click through. If they are clicking through and leaving without taking action on the landing page, this could also indicate that something needs to change with your creative.

Low CTR (ClickThrough Rate)

This is a clear sign that something is wrong with your ad, which means that people are not clicking on it or are not interested in what you’re selling. You can improve this by researching what kind of ads work for the same product or service, or you can use tools like Facebook Power Editor to make changes and see if that works better than what you have now.

Your CPA is too high.

If your CPA (cost per acquisition) is too high, then people who click on your ads don’t convert into sales! This could signify that you need to change something in your ad copy or landing page to make it more attractive and relevant for customers from Facebook ads.


Most of the time, it’s pretty easy to tell if your campaign is working or not. Use Google Analytics to see how many people visit your site, how long they stay, and where they are coming from. If you’re running Facebook ads, you’ll want to utilize Facebook’s “insights” feature to compare your creative performance. You can also check out other online marketing tools like Unbounce or Landingi to have a framework for success.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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