Our Latest SEO & Marketing Articles

The worst thing to happen is ads that need to gain more traction because they don’t get clicked on. Although it can be tough to determine what’s going on with your ad, a few basic checks can help you get direction and provide the insight you need to pick up the pieces and fix the problem before it gets out of hand.

Finding leaks in your ads can be daunting, especially if you are new to them. There are no specific rules as to where to start. And if your ads have been running for months or years, it can be challenging to remember when specific changes were made or if any subtle alterations were made recently.

Continue Reading

Ad metrics can be deceiving. Many visits to your site mean that only a few people are buying your product. One company with millions of page views but only a small number of conversions will not fare well.

Compared to another with a small number of page views and lots of conversions. You need to look at key indicators in your business to see how you’re doing.

Continue Reading

All advertising metrics are not equal. It’s essential to choose the right ones and know how your ads perform so you can make informed decisions that will move the needle for your advertising campaigns.

Historically, two metrics were measured to evaluate the success of an online ad campaign: Clickthrough Rate (CTR) and Cost per Click (CPC). These metrics are called conversion metrics, focusing on user interaction with the online ad. If you build an online business, you’ll find yourself spending a lot of time analyzing the success of your advertising campaigns. As your traffic grows and as people begin paying more attention, it is even more critical to monitor how your ads are doing.

Continue Reading

What ad metrics should you focus on? Ad vanity metrics versus key indicator metrics Where …

Continue Reading

Scaling your campaign can help when you already have an audience for launch day. It helps you quickly identify who to target and get more signups. It’s also great to gain more traction once your project goes viral in the media. Two metrics help determine if it’s worth scaling your targeting: your conversion rate and the value of each conversion.

When targeting a large group of people and you’re only getting very few conversions, the product could be more appealing to them; there are significant holes in your pitch that need improvement, or both. Make sure you cover all the bases of why someone should signup before executing a scale campaign.

Continue Reading

Many people are curious about how long it takes to change targeting, precisely how long before they should change targeting when they’ve done some keyword research and found opportunities. The answer is that you don’t have to wait! You can start researching and changing your keywords right away!

It’s a good idea to keep the exact targeting for the campaign’s duration, but if you’re worried about how long you should keep it the same, give it a month. If you change it early, you’re missing out on potential customers who might have been interested in your product. If you’re still getting clicks on your ad a month later, you can test out different targeting options to see which ones will work best.

Continue Reading

There are many ways to show you are targeting a small niche market. If you feel the need to include everyone, that means you’re potentially targeting everyone.

If your advertising budget is too low and your niche is too broad, you could be able to find people who meet all of your keywords. You will have time to try new things and be more careful, but keep these signs in mind if targeting too many keywords becomes an issue.

Continue Reading

Targeting is the science of determining who you are best suited to sell to. It could be more obvious how to go about targeting your customers. The most common mistake entrepreneurs make targeting someone other than themselves.

The customer you want most is a reflection of yourself and the things you care about. You can pinpoint them by asking a lot of questions and considering a lot of details. When creating value for a target audience, it is essential to have a clear picture of clients to decide their habits and needs.

Continue Reading

Ads are the primary way of bringing money in for many businesses. If you’re heavily advertising your business, you must ensure that the ads are as targeted as possible. People want ads to be relevant enough, so they don’t irritate and annoy them with the ad’s content, so it might be good to start thinking about how you can target ads.

If you own a business, one of the things you need is new prospects. Someone who has never heard of you and your services before. And we all know how hard it is to find a new prospect. Especially with the Internet being saturated with advertising from thousands of companies. The hard part is not just creating an ad but building an effective one that grabs people’s attention and makes them ready to buy from you.

Continue Reading

Understanding marketing spending and investment are critical distinctions savvy marketers use. Spending versus investing significantly impacts prioritizing channels, opportunities, and ideas.

Reducing your spending is an integral part of most businesses. Your biggest expense will often be lead generation. So how do you go about reducing your spending while not going backward? Make sure you are smart in targeting work. This means understanding that there is a method to the madness before you even start.

Continue Reading