The biggest targeting mistake and how to avoid it

Targeting is the science of determining who you are best suited to sell to. It could be more obvious how to go about targeting your customers. The most common mistake entrepreneurs make targeting someone other than themselves.

The customer you want most is a reflection of yourself and the things you care about. You can pinpoint them by asking a lot of questions and considering a lot of details. When creating value for a target audience, it is essential to have a clear picture of clients to decide their habits and needs.

What Are The Biggest Mistakes People Make When Selecting A Target Market?

Here are some common mistakes and how you can avoid them:

Targeting Everybody

You might think that selling to everybody is a good idea — after all, if you target everyone, you’ll reach many people. But that’s not always true, and you can’t appeal to everybody because there are too many different kinds of customers out there with additional needs.

The key is finding a niche in an underserved market or group of people with similar needs who share common interests or values and focusing your marketing efforts on them. A niche might be as specific as dog owners who live in New York City or as broad as small business owners who want more clients but need to know how to get them. The more specific your niche is, the easier it will be for you to find the right customers and sell them what they need.

Skipping the Research Part and Trusting Your Guts Instead

It’s tempting to assume that you know what your audience wants, but it’s better to do some research. First, You need to understand the needs of your target audience and how they would like to be reached. This will help you get started in creating content.

Failing to Adapt and Evolve

You may have started with a certain target market in mind, but if you don’t keep up with trends and adapt your marketing strategy accordingly, you could miss out on making changes that would improve the results of your ads. For example, if you sell baby products and someone searches for “how do I register for baby items?” they might not see your ad because you aren’t targeting parents then. However, if you adjusted your targeting to include parents looking for baby-related items, you could better connect with them when they are actively shopping for them.

Reaching Out to People Who Can’t Buy from You

Many people think that all it takes to market is a good product. But the truth is that even if you have the best product in the world, you will only be able to sell it if you reach out to the right people.

The goal of marketing is to get your message into the hands of people who will be interested in buying what you have to offer. If you target someone who doesn’t have any money or interest in what you are selling, no matter how good your product or service is, they will not buy it.


Always remember that there are two sides to targeting your audience and your competitors. While you’re focused on finding a good audience to target, pay attention to the potential competition that might already be targeting those same users. While trying and nab market share may be tempting by targeting your own previously defined audience, make sure to include your competitors in the mix.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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