Growing your business by serving your audience
The ultimate strategy for business growth is to build an audience for your business. That’s what the most successful companies do. Each of the creators of social media focused on creating a product or service that provided value to users and then learning how to serve those users better by listening carefully to them.
Over time, they attracted more users who moved ever closer to being raving fans. They evangelized the products and services that had won their loyalty. When a market expands, sooner or later, someone finds a way to serve it sooner or later, which means more profit and growth for everyone.