The best channels to communicate with your audience

Thanks to new technology, your business can reach out to your customers through various channels. Proper strategy plays a vital role in today’s business environment for any organization, and company Communication plays a crucial role in company management and administration. Businesses are now trying to improve their customer service.

One solution gaining popularity among various companies is using Social Media Marketing Tools like Facebook Page, Twitter, and Google+. These sites help businesses communicate with their customers and provide better services. Communicating with your audience can be overwhelming. To help, you need to know the top customer communication channels businesses use today.

What are the six best communication channels to communicate with customers?

Here are some of the most popular customer communication channels:

Face-to-Face Communication

Face-to-face communication is the preferred method of communication for most people. It is also the most effective means of communication because it allows customers to interact with your business personally and directly. An excellent example of face-to-face communication is when a customer walks into your business to shop or ask questions about your products or services. This interaction allows both parties to exchange information, which helps build trust.


A website is the most critical communication channel for businesses, and it is where customers can find information about your business, products, and services. While visiting your website, customers need to find what they need quickly and easily. They will leave and go elsewhere if the site is challenging to navigate.

Phone Calls

Phone calls are still the most effective ways to stay in touch with your customers. If you have a business that sells products or services over the phone, you should encourage people to call you at all times of the day.

Instant messaging apps

Instant messaging apps like Facebook Messenger, Skype, Slack, and WhatsApp are rapidly growing in popularity as a method of customer communication. Instant messaging apps allow you to reach out to your customers quickly and easily with a single message. They also provide a level of intimacy that other channels don’t offer.

For example, when your customer receives a message from you on Facebook Messenger or WhatsApp, they see it right there in their inbox. All of their other messages make it feel more like an actual conversation than just another email notification on their screen.


More than 80% of the world’s company is conducted through email. It’s a great way to keep in touch with customers and the most cost-effective forms of marketing available. With email marketing, you can reach an audience at a fraction of the cost of traditional advertising methods like radio or television ads, yet you’ll still get better results.

Social media

Social media has revitalized how we interact with brands and how businesses communicate with customers. It’s one of the fastest, cheapest ways for your company to reach people online, and it’s also one of the most effective ways to build relationships with your customers and potential customers by providing valuable content that resonates with them.


Today, businesses have the opportunity to connect with their customers in a variety of ways. They can set up accounts on social networks, contact customers via email or text message and answer comments and questions on their business website. While picking the best channel, it is essential to look at how your target audience prefers to communicate and what kinds of needs your business might have when responding to customers.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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