Building trust with your audience

Trust is an essential concept in business. You can probably think of many examples of this, like customer feedback to companies or certain products being “good quality.” They might doubt the product’s usefulness, but if they trust the salesman’s honesty and integrity, they unwittingly give up their rights and part with their money.

One thing trust ties into is a recommendation. If you like a product and suggest it to your friends, they are more likely to purchase it. Thus, building trust with your audience will have benefits for your business.

Why is it essential to build trust with your audience?

Here are reasons why it’s so essential to build trust with customers:

  • Trust drives sales. According to research, 76% of consumers said they would pay more for a product from a trusted company. Companies spend millions of dollars on advertising and marketing efforts to build consumer trust in their products and brands.
  • Trust increases customer retention. Customers who feel they can trust a business are less likely to switch suppliers because they want to maintain what they have built up over time with that company. Retaining existing customers is five times cheaper than acquiring new ones. Hence, keeping customers happy is key to building a solid business model.
  • Trust builds brand loyalty. Suppose you can earn the trust of your customers. In that case, those customers will be loyal and continue buying your products over time, even after discovering similar offerings from competitors who may offer lower prices or better features at first glance. This type of brand loyalty can help keep profits high even when the competition heats up in the industry because of your customers.

How do you build trust with your audience?

Here are some ways to build trust with your customers:

Be Available to Help

Whether answering a quick question or providing resources for them, having an open line of communication means they can get in touch with you when they need assistance. If there is an issue with their order or something goes wrong with their purchase, it’s essential that they feel comfortable reaching out to you so that everything can be resolved quickly and easily.

Provide Easily Accessible Resources

Another way to build customer trust is by providing easily accessible resources on your website and social media pages, including FAQ pages, shipping times information, videos demonstrating how products work, or other helpful tips. Not only does this make it easier for customers who need clarification on something to find answers right away it also shows them that you care about providing quality service and product information at all times.

Maintain the Connection

You must ensure your customers know they can count on you when they need help or advice. You do this by staying in touch with them through email newsletters, social media posts, and newsletters.

Know What’s Trending

To stand out, keep up with industry trends and new technologies so that you can offer them before anyone else does. This way, when potential customers have questions about something new, they’ll think of your company first because they know it will have an answer for them.


Trust is an essential aspect of a successful business relationship. If customers do not trust you enough to associate themselves with your brand, they will likely look for an alternative product or service to purchase. You need to work on building and reinforcing that trust if you want your business to succeed. To ensure that customers come out on top, brands must embrace this value and bring it into their operations. Doing so will help strengthen the relationship between businesses and their customers, improving trust levels even further.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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