Growing your business by serving your audience

The ultimate strategy for business growth is to build an audience for your business. That’s what the most successful companies do. Each of the creators of social media focused on creating a product or service that provided value to users and then learning how to serve those users better by listening carefully to them.

Over time, they attracted more users who moved ever closer to being raving fans. They evangelized the products and services that had won their loyalty. When a market expands, sooner or later, someone finds a way to serve it sooner or later, which means more profit and growth for everyone.

Here are some ways you can connect with your audience:

Define Your Audience

Who are your potential customers, and what do they want? You can use social media or other tools like Google Analytics to learn more about them by looking at their demographics and interests. Such info will help you better understand who they are and what they’re interested in.

Create Useful and Relevant Content

Once you know your target audience, create content that will be useful and relevant to them. Valuable and relevant could mean creating blog posts or videos that cover topics related to your products or services or responding directly to questions from customers on social media channels like Facebook and Twitter.

Leverage Influencers

It’s a form of marketing where you work with people who have a following and influence over their audience. They might be celebrities, bloggers, or even regular people who use social media to connect with their followers.

The idea is that if they recommend your product or service, it will be more effective than any other advertisement because they have an existing relationship with their audience. Using them as an ambassador for your brand can increase awareness and sales without spending too much money on advertising.

Use Targeted Advertising

For many small businesses, advertising has always been about finding the right audience and ensuring that those people see your ads, so they know about your product or service. But now, there are new ways to target specific groups of people online so that your ads reach only those who are most likely to buy from you.

Referral Marketing

Referrals are an excellent way to increase your sales and grow your business. Whether a small business or a large corporation, you have a tremendous opportunity to leverage the power of word-of-mouth marketing through referrals. If you haven’t already, consider getting a referral program in place so you can start rewarding your customers for sharing their experience with your brand.

Use Hashtags

Hashtags are a great way to reach your target audience on social media channels like Twitter, Instagram, and Pinterest. They can also help you build relationships with influencers and drive traffic to your website or blog posts.


If you’re interested in thinking about your business in terms of who your audience is and what they need from you, you might be surprised that it opens up a world of opportunity for you. Give it a try, and see if your focus shifts in a way that makes sense. Sometimes the best move you can make for your business is to shift your perspective on things.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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