Giving value first

In sales and marketing, it makes sense to start with value-based thinking. Then you can move on to lead generation, referral generation, and all the other tactics. That’s because people don’t care about your product or service; they care about what it means to them personally. It’s a common misconception that sales and marketing are about convincing people to part with their dollars.

But the product, service, or information you’re selling may be so valuable to the customer that no explicit selling is necessary. The value of your product isn’t just in its usefulness or even in its quality and features. The value is also in what your product stands for and how it makes the customer feel about herself.

Why is giving value necessary?

Giving value first is a fundamental principle of sales and marketing, and it’s the best way to build trust and establish yourself as an authority in your industry.

When you give value first, people will be more likely to buy from you because they know they will get something back in return.

It’s also an excellent way to attract potential clients and partners. If you show that you are willing to help others without any expectation of reciprocity, they will be much more willing to work with you in the future.

Giving value first means doing everything possible to help other people before asking them for anything in return. It means being helpful, generous, and giving without expecting anything or knowing what they will get back!

How do you give value to customers?

When it comes to business, there are so many ways that companies can give value to their customers. Here are some examples:

Improve the buying process

The purchasing process is where your customers are most vulnerable to switching, so it’s essential to give them all the information they need and make it easy for them to purchase from you.

Focus on brand perception

The quality of your brand has a significant impact on whether customers will buy from you again or not. If you’re concentrated on building a strong brand, you’ll be able to retain more customers and increase your average order value (AOV).

Get customer feedback

Ask for feedback at every step of their journey with you, from ordering through delivery and follow-up. You can use this information to improve your marketing strategy, product offering, and services to give customers a better experience every time they interact with your business.

Make a unique product.

If you make a unique product, you can stand out from the competition. Your customers will buy what they need and what you offer because it differs from what other companies offer.

Prioritize quality over price

To give value to your customers, you must prioritize quality over price. You cannot just make your product cheaply and expect people to pay for it; instead, focus on creating high-quality products that people will love using and buying from you repeatedly.

Run enticing campaigns

You can also run enticing campaigns where customers get discounts or freebies when they purchase certain items through your online store or offline store. Enticing can help increase sales while simultaneously giving customers value because they know they are getting something extra when they buy from your business.


The key to getting customers to engage with your content is giving them something they don’t expect: value. It’s a fancy saying, “be interesting to your audience.” People will always appreciate you for giving them something new, and even if it’s not directly related to what you’re trying to sell, it doesn’t matter; people love information and value, so give them both.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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