Creating content that resonates with your audience

Consistently producing good content is essential on the internet. You must find your audience, which can mean writing content targeting multiple people simultaneously.

Your audience needs to feel as though you empathize with them, understand their concerns and desires, and are working toward the same goal as them. You need to be consistent enough in tone and action so that they can build a mental picture of you and what you stand for and rely on you not changing over time.

How do you create content that resonates with your audience?

It’s not enough to create content that is technically sound and meets all the guidelines you set for yourself. To truly engage your audience, you must create content that resonates with them. Here are tips to help you create content that resonates with your audience:

Get to know your audience.

When developing a content strategy, it’s essential to understand who will be reading and viewing your posts. Your audience may differ depending on where you’re distributing your content, and there may be multiple audiences for each distribution channel. For example, people visiting your website may have different goals and interests than those who visit your blog.

Add human touches.

People want to relate to brands as human beings, not corporate entities. Showcase employees as real people by sharing their personal stories and photos or highlighting their contributions to the company’s mission or values. Human touches can help build customer trust by showing that the people behind the brand are just like them.

Embrace memorable video content

People love watching videos that make them feel something, whether it’s sadness or happiness, or even anger. Creating content that people can relate to can help build a community around your brand and help spread the word about your products and services.

Video is the future of marketing, but creating it can be time-consuming and expensive. Fortunately, there are many tools out there that will help you create engaging videos without breaking the bank. You can even use Google Drive’s simple screen recorder tool to create quick videos documenting your critical points at live events or on the go!

Use analytics to choose new topics.

Once you’ve identified the videos that resonate with your audience, use analytics tools like Google Analytics to determine which topics they’re most interested in hearing about. You can also look at other videos by other brands in your industry and see which ones performed well over time. Analytics will help guide your decisions when deciding what direction to take with future videos so that they’ll resonate with your audience!

Capitalize on current trends

The internet is constantly changing and evolving, so what’s popular now may not be popular tomorrow. But when you create content that speaks to people when they’re looking for it, you can build a following of readers who will be interested in what you have to say for years to come.

Develop tone readers can relate to

A big part of creating content people want to read is developing a tone that resonates with your audience. The tone and style of your writing should be consistent across all platforms so that if someone sees one piece of content from you, they know what to expect when reading another article of content from you.


The most effective way to produce engaging content is to write what you know. If you are passionate about the topic, you will naturally be able to deliver content that others will love. In addition, you must provide your content in a natural way for your audience. Consider writing with a level of formality or informality that will resonate with your readers. For example, if you are writing for an audience made up of older people, there may be better strategies than using dictionary definitions and complicated terminology to engage your audience.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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