Who are Your Brand Advocates?
A few of the major types of brand advocates include:
- Customers are the most obvious brand advocates. They love your product or service and share their experiences on social media, in person, and with friends and family. This is ideal for your brand because it’s easy for you to reach out to them and offer them incentives for their positive reviews.
- Employees are also good brand advocates. If they feel part of the team, they will be more inclined to share positive experiences with their networks. This is important because it helps you build trust with potential customers who may have heard negative things about your company due to bad press or unhappy customers who had bad experiences with your team members at one time or another.
- Business partners: Business partners are a great source of brand advocacy. They can share your brand story with their clients and help to generate leads for you.
- Influencers: Influencers are people who have a large following on social media or have other forms of influence in their industry, such as celebrities or bloggers. They often have large audiences who trust them and will listen to what they say about products and services.
What Are The Benefits Of Brand Advocacy?
The benefits of advocacy are many, but the most important ones are:
- Build trust: Consumers trust those with similar tastes and experiences. Advocates have a natural advantage in building consumer trust because they share common interests and experiences.
- Achieve broader reach: Advocates go beyond traditional media channels to share information about your brand with their networks on social media platforms like Facebook, Twitter, Instagram and Snapchat. You can leverage advocates through email campaigns or paid advertising channels like Google AdWords.
- Improve customer retention: The more advocates you have, the greater your influence in the marketplace. A strong advocate base means that consumers are more likely to become customers because they trust what other people say about your product or service, not just what you say about it!
- Organically grows brand visibility: A strong endorsement from a trusted customer can help your brand stand out in a crowded marketplace. This can lead to increased search engine optimization (SEO) rankings and better performance on social media platforms like Facebook and Instagram.
- Increase sales: The more people talking about your brand online, the more likely consumers will see those conversations and make a purchase decision based on what they read or see online.
Conclusion
Brand advocates provide clear benefits to companies today: they attract new potential customers, they can legitimize a brand and they can provide trust, especially in the online marketplace. But above all else, brand advocates are an invaluable resource for businesses that want to drive word-of-mouth marketing and create a buzz around their company. These people have already bought into the company’s brand, mission, and vision, and they’ll buy your products repeatedly and, most importantly, help spread the word to other potential fans.
