What Are Brand Advocates

A brand advocate is someone who has a positive relationship with your brand. They can be one of your customers or someone you have never met before. Your brand advocates spread the word about your products and services. These people might be active on social media or in their communities, and they could be anyone from your employees to family members or even strangers.

The best part? They don’t even have to be paid. Brand advocacy is one of the most powerful ways to grow your business, and it can also be one of the most difficult to achieve. But if you know how to create loyal fans and find them in your community, you can build an army of advocates that will drive more sales and grow your business faster than ever!

Who are Your Brand Advocates?

A few of the major types of brand advocates include:

  • Customers are the most obvious brand advocates. They love your product or service and share their experiences on social media, in person, and with friends and family. This is ideal for your brand because it’s easy for you to reach out to them and offer them incentives for their positive reviews.
  • Employees are also good brand advocates. If they feel part of the team, they will be more inclined to share positive experiences with their networks. This is important because it helps you build trust with potential customers who may have heard negative things about your company due to bad press or unhappy customers who had bad experiences with your team members at one time or another.
  • Business partners: Business partners are a great source of brand advocacy. They can share your brand story with their clients and help to generate leads for you.
  • Influencers: Influencers are people who have a large following on social media or have other forms of influence in their industry, such as celebrities or bloggers. They often have large audiences who trust them and will listen to what they say about products and services.

What Are The Benefits Of Brand Advocacy?

The benefits of advocacy are many, but the most important ones are:

  • Build trust: Consumers trust those with similar tastes and experiences. Advocates have a natural advantage in building consumer trust because they share common interests and experiences.
  • Achieve broader reach: Advocates go beyond traditional media channels to share information about your brand with their networks on social media platforms like Facebook, Twitter, Instagram and Snapchat. You can leverage advocates through email campaigns or paid advertising channels like Google AdWords.
  • Improve customer retention: The more advocates you have, the greater your influence in the marketplace. A strong advocate base means that consumers are more likely to become customers because they trust what other people say about your product or service, not just what you say about it!
  • Organically grows brand visibility: A strong endorsement from a trusted customer can help your brand stand out in a crowded marketplace. This can lead to increased search engine optimization (SEO) rankings and better performance on social media platforms like Facebook and Instagram.
  • Increase sales: The more people talking about your brand online, the more likely consumers will see those conversations and make a purchase decision based on what they read or see online.


Brand advocates provide clear benefits to companies today: they attract new potential customers, they can legitimize a brand and they can provide trust, especially in the online marketplace. But above all else, brand advocates are an invaluable resource for businesses that want to drive word-of-mouth marketing and create a buzz around their company. These people have already bought into the company’s brand, mission, and vision, and they’ll buy your products repeatedly and, most importantly, help spread the word to other potential fans.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment