People will be more likely to share their positive experiences with your product than their negative ones because they want others to feel good about using your product or service.
They may also be vested in maintaining an image as someone who uses only high-quality products or services. If they bought something new from you, they’ll probably want to show it on social media so others can see it. Let’s take a look at how to build brand advocacy.
Brand advocacy is praising, promoting and recommending a product or service to others. Advocates help build awareness for your brand, increase customer satisfaction and boost sales. Here are some simple steps to create a program that builds trust and loyalty with customers:
- Identify brand advocacy drivers: The first step to building brand advocacy is understanding what drives people to talk about your brand and recommend it to others. This is the most critical step in the process because it helps you identify what to focus on as you build a community of advocates.
- Focus on relationships: Once you know the key drivers of advocacy, you can identify what makes your customers feel so strongly about your brand that they want to share their thoughts and experiences with others. You must build deeper relationships with existing and prospective customers by providing meaningful interactions or building other social connections.
- Inspire and surprise your customers and prospects: A customer who feels inspired by their experience with your company is likelier to share their positive experiences with others. This can help create a word-of-mouth campaign that will benefit you and your customers.
- Enable and encourage potential advocates. You can expect people to promote your brand if they know how to do it, and they’ll be prompted to spread the word about their positive experiences.
- Measure the success of your advocacy campaigns: Track the ROI of your advocacy campaigns by measuring their impact on conversion rate, revenue growth, customer retention, etc.
- Reward brand advocates’ actions: Recognize and reward advocates who have helped spread the word about your products or services. Give them something they can use, like free samples or coupons, to keep them engaged with your business.
If you’re looking to build your brand, it’s hard to go wrong with what advocates say. These individuals who feel strongly enough about your company or brand to speak positively of it are great at helping you spread the word in ways you might not otherwise be able to achieve. That said, it will take effort on behalf of brands to create advocacy and not just a collection of brand evangelists.