Customer testimonials
A customer testimonial is a form of social proof and a way of showing potential customers that your product or service has helped someone else. Testimonials are a great way to build trust in your brand and get more customers, and they can be used in your email marketing, landing pages, social media posts, and website.
Social media marketing
Social media is an excellent way to engage with customers and promote your business’ voice. It’s also a great place to find new customers who might be interested in what you have to offer. You can use social media marketing to share new products, promote discounts and specials, or simply engage with people interested in your industry.
In-store displays
In-store displays are a great way to get your brand message out and attract customers. They can be an effective way of raising awareness about your brand or product and increase sales.
In-store displays are also versatile and can be used for many different occasions and events, such as; new product launches, seasonal promotions and special offers. The main benefit of in-store display marketing is that it allows you to target specific customers with products they might like based on age, lifestyle or gender. It can also encourage impulse buying.
Influencer marketing
Influencer marketing is an increasingly popular form of advocacy marketing where brands work with influential people with large audiences online, such as bloggers, vloggers or social media celebrities. The goal of influencer marketing is to reach out to these individuals and encourage them to talk about your brand online through their social channels or blogs in exchange for free products or services, i.e., affiliate links.
Partnerships with non-profits
If a company works with a non-profit organization, it can increase its credibility by being associated with an organization already highly regarded by society. The non-profit gets exposure for its cause, and the business gets exposure for its brand through association with the non-profit’s website, social media accounts and other communication channels.
Offer incentives to customers who refer others
If you have a product or service that people want, it can be a great idea to offer incentives to customers who refer others. Whether it’s free shipping, an extra discount or some other perk, offering incentives encourage your current customers to share your business with their friends and family.
Conclusion
Educating your target market and providing them with valuable tools shows them that you are a trustworthy business and can help them improve their lives. With great products, genuine appreciation for your customers, and genuine concern for the relationship between your company and your customers, you can increase brand advocacy while at the same time helping people enjoy their lives more.
