6 Examples of Advocacy Marketing Strategies

Advocacy marketing is the act of encouraging consumers to become advocates for your brand. The primary goal of advocacy marketing is to turn customers into loyal fans who will evangelize your brand, advocate for it and help spread the word about it to others. This can be done in many ways, including through social media and word-of-mouth marketing.

Advocacy marketing is a powerful way for small businesses and startups to reach their target audience and generate sales. Here are six examples of advocacy marketing strategies that you can use to grow your business:

Customer testimonials

A customer testimonial is a form of social proof and a way of showing potential customers that your product or service has helped someone else. Testimonials are a great way to build trust in your brand and get more customers, and they can be used in your email marketing, landing pages, social media posts, and website.

Social media marketing

Social media is an excellent way to engage with customers and promote your business’ voice. It’s also a great place to find new customers who might be interested in what you have to offer. You can use social media marketing to share new products, promote discounts and specials, or simply engage with people interested in your industry.

In-store displays

In-store displays are a great way to get your brand message out and attract customers. They can be an effective way of raising awareness about your brand or product and increase sales.

In-store displays are also versatile and can be used for many different occasions and events, such as; new product launches, seasonal promotions and special offers. The main benefit of in-store display marketing is that it allows you to target specific customers with products they might like based on age, lifestyle or gender. It can also encourage impulse buying.

Influencer marketing

Influencer marketing is an increasingly popular form of advocacy marketing where brands work with influential people with large audiences online, such as bloggers, vloggers or social media celebrities. The goal of influencer marketing is to reach out to these individuals and encourage them to talk about your brand online through their social channels or blogs in exchange for free products or services, i.e., affiliate links.

Partnerships with non-profits

If a company works with a non-profit organization, it can increase its credibility by being associated with an organization already highly regarded by society. The non-profit gets exposure for its cause, and the business gets exposure for its brand through association with the non-profit’s website, social media accounts and other communication channels.

Offer incentives to customers who refer others

If you have a product or service that people want, it can be a great idea to offer incentives to customers who refer others. Whether it’s free shipping, an extra discount or some other perk, offering incentives encourage your current customers to share your business with their friends and family.


Educating your target market and providing them with valuable tools shows them that you are a trustworthy business and can help them improve their lives. With great products, genuine appreciation for your customers, and genuine concern for the relationship between your company and your customers, you can increase brand advocacy while at the same time helping people enjoy their lives more.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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