9 Reasons Your Company Should Use Brand Advocates

Brand advocacy is building a community of loyal customers willing to promote your product or service, and it’s a powerful way to grow your business. If you’re a small business owner, you know how important it is to have a happy customer base.

And if you’re not using brand advocates, then there’s no question that it’s time for you to start. Here are nine reasons you should consider using brand advocates in your marketing strategy.

Brand Advocates Help Build Brand Loyalty

Brand advocates help you build loyalty by spreading the word about your products and services. They’ll share information with their friends and family through social media channels they wouldn’t otherwise have access to, which can lead to more sales and customers.

Brand Advocates Can Help You Reach New Audiences

Brand advocates are often passionate about your brand and will do whatever they can to spread the word about it, including sharing content on platforms or demographics that aren’t traditionally associated with your company. This helps ensure that you’re reaching beyond just the people who already know about what you do, making it easier for new audiences to find out about your business!

Brand Advocates Help You Avoid Negative Reviews & Online Complaints

Brand advocates are generally pleased with the experience they have with your brand, so they won’t hesitate to share positive feedback with others online when asked as part of a campaign or survey. This can help prevent negative reviews from popping up in search engine results.

It’s measurable

The ROI of brand advocacy is much easier to measure than other forms of advertising. You can track your leads and conversions to see the effectiveness of your program.

It’s cost-effective

You don’t have to spend a lot of money on brand advocacy because it relies on people who are passionate about your product or service and willing to share their opinion with others.

It builds relationships

Brand advocates are invested in your company, which makes it easy for you to build relationships with them over time and gain their loyalty as customers or partners.

It increases sales

Brand advocates are likely to purchase more than one product from you over time because they trust you as an expert in your industry and want to learn from you more about what you offer them, including the products and services that will help them achieve their goals faster than they could do alone without you!

Humanizing the brand

Brand advocates can humanize your company by giving an authentic voice to your brand, making you more relatable to customers. They can also provide a more personal touch to your business, which can help build trust with customers.

Boosting the bottom line

One of the most important benefits of using brand advocates is that they can help drive revenue for your business by driving more traffic to your website, increasing conversions and making sales for you through their recommendations alone.


Brand advocacy is a growing trend in social media, and it certainly has its share of benefits. Your company or business can reap the rewards of brand advocacy by ensuring your company has an online presence that advocates can engage with and by making the most out of their content-creating, sharing and promoting skills. Do these things right, and you’ll have brand advocates helping market your brand wherever they go!

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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