Why Social Media Marketing Is Crucial for Your Local Business

Social media is a great way to connect with your customers and potential customers. But if you don’t have a presence on social media, chances are you won’t be able to reach them. That means you must start using social media as a marketing strategy for local businesses today.

Local customers are already on social media

Social media is a great place to connect with your customers. In fact, according to a recent survey, nearly 70% of consumers are on social media at least once a day, and almost half of those users post photos or videos on their feeds. It’s where they are, so it makes sense for businesses to be there too.

Social media is also ideal for you as a local business owner to stay in touch with your community and offer updates about what’s happening around town.

If you have a restaurant or hotel nearby, blog posts about local events will help spread word-of-mouth marketing between friends and family members who might not otherwise know much about your business yet.

Posting regularly keeps your business top-of-mind with customers

Social media is a great way for local businesses to stay in front of their customers, but it doesn’t happen automatically. You need to create relevant and timely content and then share it consistently so people know you’re still around and offering something valuable or interesting.

This can be as simple as posting an updated menu or about a special event at your store; however, keeping up with social media can be tricky if you don’t know what works best for your brand.

You’ll be right where people are when they’re looking for something local

Social media is a great way to reach new customers and provide value to current ones. It’s also great to reach people who may not live in your area or even know you exist.

Social media allows businesses like yours access to communities with an established interest in local products or services; these communities can then help spread the word about what kind of things are happening at any given shop/business downtown so that even more people can benefit from having access.

People are looking for recommendations on social media

People are looking for recommendations on social media. To get your business’s name out there, you must ensure that people know about it. And the best way to do this is by posting content that will attract customers and keep them coming back.

People love seeing what other people have been doing with their time (and money), so they’ll be more likely than ever before to come back again later if they see something interesting or useful posted by someone else in their area, even if those posts don’t mention anything about the business itself.

It keeps you in the know about what’s going on in your community

Social media marketing is an invaluable tool for informing you about what’s going on in your community. It helps you stay up-to-date on the latest news and information and stay relevant to your customers and industry.

By participating in social media conversations, you can learn about all of these things:

  • What people are saying about your business or products locally
  • How people are talking about new services or ideas that might be useful for your business
  • What events are happening around town so you can attend them yourself?


Social media can help you reach new customers, build your brand, and increase customer loyalty. It’s a great way to stay connected with the people in your community and make them feel like they’re part of something bigger than just themselves.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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