8 Social Media Best Practices to Follow In Your Campaign

Social media is a powerful tool for businesses that want to connect with their audience, but it’s not always easy to know what works and doesn’t. Fortunately, you can follow some best practices to help your campaign run smoothly.

In this post, we’ll share eight best practices to consider when creating content on social media.

Focus on quality over quantity

There’s a common misconception that the best social media campaigns have the most followers or at least a high follower count. While this may be true in some instances, it’s not always true—quality over quantity usually trumps popularity when it comes to social media success.

It’s important to remember that your content needs to be engaging and interesting before you can expect any engagement from your followers. If they don’t find value in what you’re creating (or if they’re not interested), then there won’t be much reason for them to share it with their networks either.

This doesn’t mean that posting fewer posts will necessarily result in lower engagement levels; it just means focusing on creating quality content instead of just throwing out whatever comes first into mind when sitting down at work today (even though sometimes this happens).

Knowing your audience

The first step in creating a successful social media campaign is getting to know who you’re targeting. What are their needs? What pains do they feel most often? Where do they hang out online, and when should you be able to reach them there?

Once you’ve uncovered these answers, it will be easier for your marketing team or agency (if working with one) to craft the right plan for the business at hand.

Brand tone and voice

Your brand tone and voice are the personalities of your brand. It’s important to be consistent with your brand tone and voice so that people can easily identify what they see as being from you.

If a user interacts with something that doesn’t feel like you, they may not trust it or even see it as authentic enough to engage with it on social media.

Engage with your audience

Engage with your audience by responding to comments and questions. Ask for feedback, opinions, recommendations, and referrals from your followers and subscribers on social media platforms such as Facebook or Instagram.

Diversify your content

You can’t expect success if you only use one type of media and one source. That’s why it’s important to have various types of content, such as videos, images, infographics, and articles.

The more diverse your social media presence is, the better you have at reaching a wider audience for your brand or business because this will help increase the number of people who see what you post on social media every day or week.

Consistency is the key to growth

For your social media campaign to be successful, you need to build a community of people interested in what you have to say and want more from you. There are a few ways that consistency can help achieve this goal:

  • Build trust with your audience by being consistent across all platforms (and even within each platform) about what kind of content they should expect from you on their favorite channels.
  • Establish yourself as an authority figure in the marketing field by continuing to post high-quality content that provides valuable information related specifically to success within this industry.

Optimize for SEO, and use hashtags within reason

Hashtags are a way to help people find content that is relevant to them. They’re also used on Twitter, one of the world’s largest social media sites.

When you hashtag something, it means you’re using a keyword or phrase as your title, and this helps people find what they’re searching for online.

Create evergreen content for your blog

Evergreen content is content that is relevant at any time. It can promote your brand and attract new customers, generate leads, or even keep your social media followers engaged with fresh content.


There are plenty of best practices to keep in mind when creating a social media campaign. The most important thing is to ensure you’re creating content that suits your brand and appeals to your audience.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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