Best practices for creating social media videos

Social media videos are a great way to connect with your audience and share relevant content. But creating a good video can be tricky, especially if you’re new to the medium. Here are some tips for making your next video a success:

Make videos for stories vertical

Vertical videos are the best videos for social media. They’re also the most engaging and effective at getting people to talk about your brand. Here’s why:

  • Verticals are better for mobile users, who spend more time on their phones than desktop users.
  • Vertical videos are a great storytelling format because they allow you to show more of what you want viewers to see and less of what you don’t want them to see.

Use YouTube’s non-skippable video ads

Non-skippable video ads are the future of advertising. They allow you to create an ad that won’t be skipped, allowing you to reach an audience who wouldn’t normally be interested in your product or service.

YouTube’s non-skippable video ads are great for brands because they’re more engaging for users than banner ads or text links on their site. The fact that users can watch the entire length of your video makes it more likely that they’ll watch all the way through, which means more brand awareness and better conversion rates from viewers who see and hear what you have to say.

Create a six-second bumper ad to reach mobile viewers

A six-second bumper ad is great for promoting content on mobile devices. This type of ad appears before the video plays and can be used as an effective way to advertise your blog posts or other content.

When creating these ads, a good rule of thumb is to keep them short and sweet. You don’t want people skimming through them before they get bored of waiting for the video.

Plan the script first

It’s important to plan the script first. Your video is a collaboration between you and your audience, so ensure you clearly know what you want to say before creating any content.

Keep it short and sweet

You want to keep your video short and sweet because people are busy. If you have more than three or four seconds of content in one place, you’ll lose viewers immediately.

The rule of three is good for keeping your audience engaged: make sure each video part has something unique about it. The best way to do this is by using a script or storyboard so that all of your ideas are laid out neatly before filming begins (and maybe even beforehand).

Create a hook in the first five seconds of your video

A hook is a strong, memorable phrase that gets your viewer’s attention. You can use it to introduce the video, build suspense or draw them into the content. It’s also a great way to capture their attention for the duration of your video and keep them watching until it ends.

Hooks are often used in advertisements, but they are also useful when creating social media videos because they’re an excellent way to grab someone’s attention and keep them engaged with what you’re saying or doing on camera (or off).

Include subtitles or closed captioning of your videos

You can add subtitles or closed captioning to your videos after you’ve uploaded them. Subtitles are important for people who don’t speak the language, and closed captioning is important for people who are deaf or hard of hearing.


We hope these tips will help you create social media videos that get more people to watch and share your brand. As we’ve learned, there are many ways to make your video successful, and the best way is often just trial and error.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment