Offer top-notch customer service
People are more likely to become members if they have a positive experience with your brand. If you can deliver on that, they’re likely to recommend you, which is the ultimate goal of loyalty programs. That’s why ensuring you have an excellent customer service team is essential.
Make the program easy to join and easy to use
While most people consider a membership program an annual subscription, other ways exist to drive adoption. For example, some programs offer a free trial period or allow members to invite friends into the program for free. These tactics can work well for companies with seasonal products or services, like ski resorts or restaurants, where consumers only visit during certain times of the year.
Create customer loyalty programs and rewarding system
Rewards come in many forms: discounts, points, cash back or even free products. The key is to make the rewards desirable enough for customers to want to earn them. The more desirable the reward, the more likely a customer will refer others to earn it themselves.
Make customer advocacy a part of your business model
It’s important to clarify that customer advocacy is essential to your business model and that you value their opinions and recommendations. This message should be sent through all mediums, including an email newsletter or an article on your website. When customers know they are appreciated, they will be more likely to become advocates for your company.
Seek feedback and implement them
Customer feedback is a great way to understand what your customers are looking for, what they like and don’t like, what they would change etc. It’s a great way to get an idea of what type of content you should create and how you could improve it.
You can use tools like SurveyMonkey or CustomerPerception to get initial customer feedback. However, it is better to have one-on-one conversations with them through social media or email. You can also use tools like Intercom or Desk to get feedback directly from your website visitors.
Conclusion
Getting someone to sign up for your membership site is only the first step; keeping them around, and encouraging them to become true advocates, is entirely different. The key is to treat every interaction you have with your members as an opportunity to get closer to them. When you do that, you’ll find yourself with a much more engaged membership base and an easier time generating repeat customers than ever before.
