Social Media Marketing by Glen Huff

6 Marketing Activities to Increase Online Visibility

January 11, 2026 by Glen Huff

Marketing is key for any business plan. With proper marketing, your business can reach its full potential. Marketing is a broad term encompassing many activities, including advertising, public relations, branding, and sales. Marketing aims to increase your business and brand awareness so more people can buy your products or services. The Internet has transformed marketing by offering new ways to connect with customers and prospects. But while it's easy to start with social media, email marketing, and other digital channels, tracking their impact on sales can take time and effort. And if you do not see results from your efforts, you may be tempted to abandon them altogether. Fortunately, some tried-and-true marketing activities have been proven effective at increasing online visibility, including generating leads and boosting website traffic. Here are six ways to get started.

How do you build your personal brand?

January 10, 2026 by Glen Huff

A personal brand is a person's reputation, identity, and visual representation. It's more than just a job title or even an employee number; it's what defines you as an individual and makes you memorable in the workplace. When someone thinks about you, they should be able to conjure up an image of who you are and what you do. Building a solid personal brand can help you get ahead at work and boost your career in other ways. For example, if you're looking for a new job and want something more challenging or exciting than what you currently have, having a strong personal brand will make it easier for recruiters to find you when they're looking for people with specific skill sets or experience levels.

How can I be more visible on social media?

January 10, 2026 by Glen Huff

The age of social media has made it easier for anyone to be a part of online conversation. But how does one stay at the top of everyone's feeds? Engaging with people and businesses with whom you want to share your content is essential, and embracing a community is equally important. For example, if you're on Facebook and in a group of people talking about social media marketing, engage with them by commenting or asking questions. People interested in engaging on social media will appreciate that you care enough to show up and get involved. It's also helpful to connect with other businesses that use social media well.

Why is your personal brand so important?

January 9, 2026 by Glen Huff

Personal branding has taken off in recent years as more people are open to having a public face. It's not just the famous, bloggers and entrepreneurs have a brand that can be used to help them stand out in the crowd. Your brand is a way to represent yourself professionally and informally in the world of work, business, and friendship. While there's no one way to do it perfectly, there are some general rules. You should start with your name. Does it contain anything that makes you stand out? Do you want it to? Refrain from thinking of it as making yourself seem better than others; this can backfire. Instead, think about how you'd like to appear to others and how someone could describe you based on your name.

How to Increase Brand Awareness and Visibility

January 9, 2026 by Glen Huff

Becoming a household name is a dream of many small businesses. It's great to have people who like your products and services, but the ones who matter, the ones you need to grow your brand and keep your business viable, are the people who have yet to learn about you. Brand awareness is the same thing as brand exposure. It's basically when someone hears or sees something related to your brand without any prior knowledge of it. The difference is that brand exposure means they see or hear something specific about your brand, which they remember. In other words, brand awareness is a broader concept than brand exposure. It's surprising how simple it can be to increase brand awareness, too! by doing it right, you'll increase your company's visibility more often than not. Here are some ideas for how to do that:

What is personal branding?

January 8, 2026 by Glen Huff

Personal branding is your professional identity, just like your brand colors, fonts, and tagline are for a business. It's the sum of all how others perceive a person, whether through their clothes and makeup, social media profiles, or work. Personal branding is essential because it enables people to connect with you, learn more about you and what you do, and how they can become involved with your professional endeavors. Personal branding aims to create a relationship between you and your audience so that they feel connected to you and trust that you're the right person for them to work with. Remember that personal branding isn't just about the image. It's also about how you interact with people daily. Ensure that how you come across online matches up with how you present yourself in person.

Are you spending your ad budget right?

January 8, 2026 by Glen Huff

Advertising budgets are essential, and how you spend your money can significantly impact your company. But just as importantly, you need to ensure you're spending it in the right places. If you need to get the results from your advertising budget that you should be getting, then you should take a hard look at where you're putting your money and how. With the advent of online marketing, there are many ways to spend money. You can create a Facebook ad that targets men in their 20s who live in certain areas. You can also get your message through Google AdWords or other online advertising methods. When creating an ad campaign, you must understand how much each platform will cost you and where you will get the best results with the least effort.

Brand Visibility/Awareness

January 7, 2026 by Glen Huff

What is personal branding? Why is your personal brand so important? How to Increase Brand ...

When to keep or shut off ads

January 7, 2026 by Glen Huff

Advertising is a challenge for many businesses. It's expensive, requires a lot of time and effort, and can be unpredictable. You never know how your customers will react to your ads or what kind of impact they'll have on your bottom line. But if you're going to advertise, you must do so wisely. Think about where to advertise. Where do your customers go? If they go online but not into newspapers or magazines, those channels may be better suited for other businesses' needs than yours unless there's something else about them that makes them more suitable. When it comes down to choosing between online versus offline channels, ask yourself which ones fit best with your budget, audience, and message.

Monitoring engagement and traffic

January 6, 2026 by Glen Huff

It's essential to watch your numbers to see if you are getting the results you are trying to achieve. Knowing what kind of content your readers like, where they come from, and what time of day/week they visit is beneficial. These stats can be obtained from numerous tools, but I have found Google Analytics to be very useful in my arsenal. Google Analytics provides a wealth of information about your site and visitors. Log into your Google account, clicking on "Analytics" from the drop-down menu. You can see site visits, where they're located, what pages they've clicked on, etc.

Glen Huff

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