Glen Huff

Finding new clients is one of the most challenging tasks for any business. It has always been this way. People starting their businesses often don't realize how difficult it will be to find customers who will buy what they have to offer. Remembering that potential clients are everywhere as long as you know how to look for them is always good. Many people focus on big, established organizations with plenty of resources and think it is impossible to find clients there. Here are a few tips on the whole process of finding potential clients.

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When you're in business or a freelancer, your clients are everything. Without them, you must find another way to make money or go out of business. It is tricky because you might end up with the wrong kind of client—one that doesn't appreciate your work or doesn't pay well. The first step towards getting the right client is by discovering who your dream client is. Your dream client is someone who can appreciate your skills and talents, pays pretty much for the service they're receiving, and will still be around when you need them to be in the long run. The following points are some things to consider when trying to discover who is your dream client.

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Everyone has their criteria in mind when approaching and finding prospects. Some of us want to sell things to large, established companies, while others prefer a bit more autonomy and like to consult for individuals or small business owners. Finding your dream client begins with discovering what is important to you and then being explicit about it. Uncertainty about your value can keep you stuck in a cycle of taking whatever work comes your way, resulting in a string of unfulfilling clients. But regardless of your situation, there are specific criteria you should follow to find your dream clients.

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Defining your dream client is a vital first step in creating a budget and marketing plan to help you reach that client. The more specific you can be about the customer, the better; this will help focus your efforts and allow you to identify a target market. If you are further along in the creative process, have already created collateral, or have had some initial conversations with clients, now is the time to revisit your material and see if any revisions are needed to support your new target. Keep in mind that it is not necessary to define every one of the characteristics in detail at the beginning of the process; this is something you can refine over time, adding detail as you gain clarity and experience on who your dream client is.

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A dream client is someone that appreciates the hard work and love that you put into your work. Someone who can see value and worth in what you do, even if it's not apparent to everyone else. Someone who values your time and skills and is willing to pay for them. A dream client is someone who treats you and your business as partners; they trust you to take care of your part but are willing and able to talk about ways they can be more involved in the process. A dream client wants more than just a good product; they want a good experience too. In short, a dream client is someone who makes your job easier because they make it worth fighting for.

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What is a dream client? Defining your dream client How to find your dream client ...

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