Social Media Marketing by Glen Huff

Template for your content marketing mission statement

January 25, 2026 by Glen Huff

Having a clear, simple mission statement is key helps in the success of your content marketing campaign. A good one will help you regularly plan, execute, and analyze your efforts. Without a clear sense of purpose and direction, it can be a challenge to keep up with all the pieces that need to come together for a successful campaign.

Creating a Content Marketing Mission Statement

January 25, 2026 by Glen Huff

The creation of your content marketing mission statement is an essential step in your content marketing journey. That's because it gives you a good sense of direction, purpose, and focus for everything you do. This enables you to create relevant, valuable content congruent with your business goals. In other words, a mission statement is like the compass on a boat; it helps you focus on the right direction and course of action so that you can get where you want to go (or, in this case, achieve what you want to achieve).

Mission

January 24, 2026 by Glen Huff

Defining a mission statement Creating a Content Marketing Mission Statement Template for your content marketing ...

Defining a mission statement

January 24, 2026 by Glen Huff

A strong mission statement is the foundation of a successful organization. It defines what you stand for. It can inspire employees, attract customers and investors, align everyone in your organization around a common goal, and help guide strategic decision-making. Most importantly, it serves as a direction to keep you on track when the winds of change blow against your sails, even when it seems like everyone else is tacking their sails in the wrong direction!

How to build authority with your audience

January 23, 2026 by Glen Huff

It's one thing to have an audience, and it's another thing to have an audience with authority. What is authority, exactly? It's the perception of expertise or trustworthiness of a person, company, or product because it comes from a trustworthy source. Authority can be established on any topic. This is why you must know how to build authority with your audience as a business person. Gaining authority with your audience can be a challenge. This blog post will shed more light on how to build authority with your audience as a business person.

Why Relationships Are Key To Building Authority

January 23, 2026 by Glen Huff

Relationships are the foundation of any business, and it all starts with those closest to you, your family. If you haven't developed a relationship with these people, the rest of your business will be a little shaky. Relationships are key to building authority in your business and reaching the following milestones. Here are some reasons relationships are key to building authority in your business.

Guide: 7 Steps to Expert Positioning & Building Authority

January 22, 2026 by Glen Huff

Building an expert position and creating authority is the primary key to success in any business. You must learn to position yourself correctly as an expert in your niche and take things further by building authority. This is a common and achievable strategy for building a successful business in any niche. Keep reading, as this blog post is a step-by-step guide to expert positioning and building authority in your place in the market.

How to build authority when you’re just getting started

January 22, 2026 by Glen Huff

As a beginner in a market, you may wonder how customers will hear about you or find your business without investing in paid advertising. It's because you have to be an authority on the specific subject matter and build yourself in the market. Building authority and trust with your audience can be challenging if you're starting. You're new to their world, and they're new to yours, so you need to take the time to introduce yourself. Some of the techniques on how to build authority when you are just getting started include:

How to find out what’s valuable for your audience

January 21, 2026 by Glen Huff

Have you ever wondered what topics your readers are most interested in? The best strategy is to deliver excellent and valuable content based on your readers' wants and ensure that your content aligns with your business goals. To find out what's valuable for your audience, you need to know what your audience wants, and you need to know what they value and are willing to give you their time. Read on to get to know how to find out what's valuable for your audience.

Types of Content You Need to Publish to Position Yourself as an Expert

January 21, 2026 by Glen Huff

Are you building a content marketing strategy? Do you need to know what types of content to publish? You can publish many kinds of content, such as videos, ebooks, etc. That said, finding the right content to publish to build authority in your market can be highly frustrating. This is why you need to know what experts usually publish. This blog post will get into the different types of content experts publish.

Glen Huff

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