Advertising

The role of copy in your ads

A piece of marketing content is worthless without a headline or a subheading. Though the size and length vary, the sales message must be powerful enough to generate interest in your products or services. In other words, good copy sells. With multiple stages involved in making a sale, it's essential to work on each stage and use elements that will help convince the audience to click on your link and go through the entire journey of purchasing a product or a service.

Continue Reading

Are you spending your ad budget right?

Advertising budgets are essential, and how you spend your money can significantly impact your company. But just as importantly, you need to ensure you're spending it in the right places. If you need to get the results from your advertising budget that you should be getting, then you should take a hard look at where you're putting your money and how. With the advent of online marketing, there are many ways to spend money. You can create a Facebook ad that targets men in their 20s who live in certain areas. You can also get your message through Google AdWords or other online advertising methods. When creating an ad campaign, you must understand how much each platform will cost you and where you will get the best results with the least effort.

Continue Reading

When to keep or shut off ads

Advertising is a challenge for many businesses. It's expensive, requires a lot of time and effort, and can be unpredictable. You never know how your customers will react to your ads or what kind of impact they'll have on your bottom line. But if you're going to advertise, you must do so wisely. Think about where to advertise. Where do your customers go? If they go online but not into newspapers or magazines, those channels may be better suited for other businesses' needs than yours unless there's something else about them that makes them more suitable. When it comes down to choosing between online versus offline channels, ask yourself which ones fit best with your budget, audience, and message.

Continue Reading

Monitoring engagement and traffic

It's essential to watch your numbers to see if you are getting the results you are trying to achieve. Knowing what kind of content your readers like, where they come from, and what time of day/week they visit is beneficial. These stats can be obtained from numerous tools, but I have found Google Analytics to be very useful in my arsenal. Google Analytics provides a wealth of information about your site and visitors. Log into your Google account, clicking on "Analytics" from the drop-down menu. You can see site visits, where they're located, what pages they've clicked on, etc.

Continue Reading

Finding leaks in your ads

The worst thing to happen is ads that need to gain more traction because they don't get clicked on. Although it can be tough to determine what's going on with your ad, a few basic checks can help you get direction and provide the insight you need to pick up the pieces and fix the problem before it gets out of hand. Finding leaks in your ads can be daunting, especially if you are new to them. There are no specific rules as to where to start. And if your ads have been running for months or years, it can be challenging to remember when specific changes were made or if any subtle alterations were made recently.

Continue Reading

Where to find industry average metrics

When working on a website, you sometimes run into situations where you have to learn what the average metrics are for that industry or niche because there's no resource out there with all of it. While there are a lot of tools you can use to find specific metrics, some of them cost money, and the metrics they provide are only sometimes complete or can be hard to find. This quick post explains where you can find the industry average metrics to do less digging on your site.

Continue Reading

Ad vanity metrics versus key indicator metrics

Ad metrics can be deceiving. Many visits to your site mean that only a few people are buying your product. One company with millions of page views but only a small number of conversions will not fare well. Compared to another with a small number of page views and lots of conversions. You need to look at key indicators in your business to see how you're doing.

Continue Reading

What ad metrics should you focus on?

All advertising metrics are not equal. It's essential to choose the right ones and know how your ads perform so you can make informed decisions that will move the needle for your advertising campaigns. Historically, two metrics were measured to evaluate the success of an online ad campaign: Clickthrough Rate (CTR) and Cost per Click (CPC). These metrics are called conversion metrics, focusing on user interaction with the online ad. If you build an online business, you'll find yourself spending a lot of time analyzing the success of your advertising campaigns. As your traffic grows and as people begin paying more attention, it is even more critical to monitor how your ads are doing.

Continue Reading