How do I promote my business on Facebook for free?

If you’re new to Facebook, it might seem like there’s no way to promote your business without spending money (or at least some serious time) on advertising. But that’s not true!

You can promote your business on Facebook for free and in a way that builds real relationships with your customers. In this post, we’ll show you how by walking through six simple steps:

Start with Facebook’s free tools.

Facebook has several free tools to help you promote your business. The Facebook Pixel allows you to track conversions for free, which is incredibly helpful for any business that wants to know whether its ad campaigns are paying off. You can also use Audience Insights, which gives you demographic data about your audience and helps you target advertisements more effectively.

Post regularly.

Posting regularly is essential to your success on Facebook. If you don’t post at least once per day, it’s going to be hard for people to keep up with what’s happening with your business.

Posting when your audience is online will also help boost engagement and reach. What does this mean? Well, for one thing, if you want a lot of people to see your posts, don’t post late at night or in the wee hours of the morning.

Use hashtags # in your posts.

Hashtags are words or phrases preceded by a hash or pound sign. Using hashtags to promote your business is easy and free. The hashtag makes it easier for people to find content on social media. It also helps you connect with people who share your interests, which can help you find new customers.

Here are some tips for using hashtags on Facebook:

  • Use one-word hashtags in your posts that relate to the subject matter of your post without being too specific (i.e., marketing).
  • Use two-word hashtags that merge two concepts to be more specific.
  • Make sure your chosen hashtag isn’t already being used by someone else! You want yours to come up first when someone searches for those terms on Facebook or Twitter, so make sure it’s unique by searching Google’s Keyword Planner tool before selecting a catchy phrase that works best for posting updates about upcoming events or promotions around town.

Share posts from other pages.

Sharing posts from other pages can help you build relationships with other businesses. If a post on a different page is relevant to your audience, share it with them and engage in the comments section. You can also use this opportunity to ask questions or share ideas that might be useful for your business.

Sharing posts from other pages can help you build relationships with influencers in your industry. When an influencer shares one of their content pieces, it shows that they think highly enough about the material to share it on their platform and when they do.

Ask questions, host surveys, and run contests.

The most obvious way to get more likes and followers is by asking them nicely. You can do this through a survey or post a question on your Facebook Page. If you’re looking for feedback on something specific, ask your fans what they like about your business and how they think it could be improved.


You have the tools to promote your business on Facebook for free, but that doesn’t mean you shouldn’t spend any money on it. If you want to scale up your reach and engagement, consider buying some Facebook ads, so they appear in more news feeds. Remember that the best way to get the most out of social media advertising is by using a tool like Hootsuite or Buffer to manage all your campaigns at once.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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