Creating content that resonates with your audience
Consistently producing good content is essential on the internet. You must find your audience, which can mean writing content targeting multiple people simultaneously.
Your audience needs to feel as though you empathize with them, understand their concerns and desires, and are working toward the same goal as them. You need to be consistent enough in tone and action so that they can build a mental picture of you and what you stand for and rely on you not changing over time.