What Are The Different Types of Social Media Platforms?

Social media is a broad term that includes many different types of platforms. These platforms have other purposes, and people use them for various reasons. There are over a billion users on various social media platforms. Knowing where to go, who to follow, and how to use different apps is difficult. We will look at the various social media platforms. We will discuss who uses them and why they are essential to any business plan.

#1. Bookmarking & Curation Networks

These types of social media platforms let you save links or images for later use. If you see an article that looks interesting on Pinterest or Flipboard, you can save it for later. Bookmarking allows you to read it at a later time.

Readers who follow your account on these sites can see what you’re reading. They don’t have to go through your social media feeds themselves!

Flipboard provides another way for users to curate content based on their interests. The app gathers stories over the web into a single feed that looks like a magazine cover story. 

#2. Consumer Review Networks

These are the sites where you can post reviews on products and services. They can read other people’s opinions on what they’ve experienced. Consumer review networks allow users to rate their experiences with products and services.

Consumer review networks are helpful. You can get feedback on a product or service. Examples of these types of social media platforms are TripAdvisor, Yelp, and Zomato.

#3. Discussion Forums

These are platforms designed for discussion and interaction. Examples of these websites are Digg, Reddit, and Quora. They allow users to share links or exciting articles they’ve found on the web. They can also ask questions and take part in thread conversations.

Use these types of social media platforms to promote without appearing spammy. You can also use them to find new information and research. 

#4. Media Sharing Networks

Media-sharing networks allow users to share photos or videos with a specific audience. Users create an account on these sites and post photos or videos others can view. Examples of these websites are Instagram, Snapchat, Tiktok, and Youtube. These types of social media platforms have exploded in popularity due to ease of use and visual appeal. 

#5. Social Networks

Social networks are websites that allow users to connect by sharing info and photos. Users create profiles that list their data and interests. They allow you to connect with friends and family.  

Businesses can also interact with customers by posting content and engaging comments. They can do this on their company page, customer posts, or industry groups. Examples of these websites are Facebook, LinkedIn, and Twitter.


Social media platforms vary quite a bit. What you choose will depend on several factors, like whether you want to share multimedia content or not and how other people are using the platform. It’s best to determine if you need all those options before deciding which platform is right for you.

Don’t Know What To Post On These Social Media Platforms?

Check out my blog 121 Social Media Post Ideas – Never Get Writer’s Block Again! It shares a long list of social media post ideas. If you are short on time or want a quick reference, I have something for you. A cheat sheet!

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Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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