Why creative matters in ads

Advertising may not be high culture, but it is art. It involves creativity and innovation, lots of work, and a certain amount of luck. Many specialists in the industry point out that every advertisement is a little product in its own right and that marketing is a painstakingly competitive business.

In truth, only some people in advertising did anything brilliant without being able to step back at least a little way from the problem they are working on and see the bigger picture. A creative ad considers the whole process of developing advertising concepts, finding interesting angles, and researching the media to work with. Who will your competitors be, so you can be sure your ad will stand out from all the others?

Why is marketing creativity so important in advertising?

In today’s advertising world, where there are so many options available for getting your message out, it can be tempting to go with what everyone else is doing. But if you want to stand out from the crowd, look at these five reasons why marketing creativity is so essential in advertising:


Marketing creatives help companies stand out in a crowded marketplace by creating unique messages that differentiate one brand from another. In some cases, this may mean devising new ways to express existing benefits to make them more meaningful or memorable; in others, it might involve conceptualizing entirely new offerings based on market trends or consumer insights.

Creating an emotional connection with customers

Marketing creativity is about creating an emotional connection with customers. If you can make people feel something, they will be more likely to buy from you because they trust you and believe in your business. A connection is often achieved by making customers feel like they are part of something special or by making them laugh or cry through an ad or commercial.

It builds brand awareness.

Marketing creativity is about getting your brand in front of many people. Whether you want to sell your product or service to a new audience or increase awareness amongst existing customers, you need to get people talking about what you do so they become familiar with who you are.

It improves your ROI

There are many different ways for businesses to measure their return on investment (ROI). This financial measurement helps companies see how much money they’ve made from each dollar spent on advertising campaigns. Still, other ways of measuring ROIs, like customer feedback and engagement metrics, exist.

The more creative your marketing campaigns are, the better chance that people will be engaged by them and respond accordingly with positive feedback or actions such as buying products or signing up for services.

It helps you reach, and engage with, your target market.

In the advertising world, creativity is king. It’s crucial that many brands invest heavily in developing a creative concept before they even start looking for an agency to help them execute their campaign.

That’s because creativity is at the heart of every good marketing campaign. A creative concept allows you to engage with your target audience in a way that makes sense for them and your brand. It helps you find what’s unique about your product or service and highlight it in a way that resonates with your audience.


With marketing creativity and advertising, the concept matters over everything else. You need to develop an idea your target market can relate to, getting customers to understand why they should buy from your business. If you get this part right, it matters how much money you spend on advertising for your product or service, and the only thing that matters is if your target market responds favorably.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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