Why Social Media Strategy is Important (6 Reasons)

Social media is as pervasive as ever, present in every part of our lives. To ignore it would be competitive suicide for your business. Deciding on a strategy is no easy task with so many social platforms. You need one that creates meaningful engagement with your audience. It should result in new customers and support your business goals.

Excessive postings can lose others’ interest. Your content needs to reach the right audience at the right time. You can do this with an effective social media strategy. Below are some other benefits of social media marketing.

Social Media Strategy Improves Your Brand Awareness

Social media sites help you to increase your brand awareness. It helps by increasing visibility and exposure. Customers can find out about your company by searching on Google or other search engines. 

You also get the opportunity to interact with existing and potential customers. Make them more loyal to your product/service.

Social Media Strategy Helps You Generate Traffic, Leads & Sales

Social media helps generate traffic, leads, and sales. It does this through sharing updates, micro-blogging, and posting photos and videos. 

If you have good content on your website, people will come back. They will return to reading it, leading to more traffic generation for your site.

Reduces Marketing Costs

Social media campaigns can be very cost-effective, especially when compared to traditional advertising. Because social media is free, it allows you to spend your money elsewhere. You can build an organic social media marketing campaign, which is free. 

Traditional advertising methods cost a lot!

  • Billboards (Average Cost ($1,500-$20,000/m)
  • Newspaper (Thousands For Front Page)
  • Radio Ad – ($100+ per aired ad)
  • TV Commercials ($1,000+ depending on airtime)

If you want to expand your reach on social media, there is a paid method! And it’s very affordable. Facebook, Instagram, Twitter, Linkedin, and YouTube all have ads. Digital ads get your business in front of thousands of potential customers. At a fraction of the price.

Improves Online Search Ranking

Social media is an excellent way to build backlinks to your website. It will boost its ranking on search engines like Google and Bing. Many people share links on their profiles and pages. Search engines often index these links, increasing your site’s authority.

Develops Loyal Fans

Social media is an excellent way to connect with customers. It helps you learn about their interests and preferences. Learn to keep them informed about your offer. People will want to be a part of a solid social media presence. 

They’ll want to follow what you say, share your content, and interact with you on social media. People will feel they belong to something bigger than themselves, which is what you want! 

Grows Customer Base

A well-thought-out social media strategy can help grow your customer base. It attracts new people who might not have discovered your business. When people see that others like your business, they’re more likely to check it out themselves.


Social media strategy is crucial in creating your brand’s excellent social media presence. Without one, growing your business online may be difficult.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment