Social Media Marketing Blog by Glen Huff

Why is your personal brand so important?

September 27, 2025 by Glen Huff

Personal branding has taken off in recent years as more people are open to having a public face. It’s not just the famous, bloggers and entrepreneurs have a brand that can be used to help them stand out in the crowd. Your brand is a way to represent yourself professionally and informally in the world of work, business, and friendship.

While there’s no one way to do it perfectly, there are some general rules. You should start with your name. Does it contain anything that makes you stand out? Do you want it to? Refrain from thinking of it as making yourself seem better than others; this can backfire. Instead, think about how you’d like to appear to others and how someone could describe you based on your name.

How to Increase Brand Awareness and Visibility

September 26, 2025 by Glen Huff

Becoming a household name is a dream of many small businesses. It’s great to have people who like your products and services, but the ones who matter, the ones you need to grow your brand and keep your business viable, are the people who have yet to learn about you.

Brand awareness is the same thing as brand exposure. It’s basically when someone hears or sees something related to your brand without any prior knowledge of it. The difference is that brand exposure means they see or hear something specific about your brand, which they remember. In other words, brand awareness is a broader concept than brand exposure. It’s surprising how simple it can be to increase brand awareness, too! by doing it right, you’ll increase your company’s visibility more often than not. Here are some ideas for how to do that:

What is personal branding?

September 26, 2025 by Glen Huff

Personal branding is your professional identity, just like your brand colors, fonts, and tagline are for a business. It’s the sum of all how others perceive a person, whether through their clothes and makeup, social media profiles, or work. Personal branding is essential because it enables people to connect with you, learn more about you and what you do, and how they can become involved with your professional endeavors.

Personal branding aims to create a relationship between you and your audience so that they feel connected to you and trust that you’re the right person for them to work with. Remember that personal branding isn’t just about the image. It’s also about how you interact with people daily. Ensure that how you come across online matches up with how you present yourself in person.

Are you spending your ad budget right?

September 25, 2025 by Glen Huff

Advertising budgets are essential, and how you spend your money can significantly impact your company. But just as importantly, you need to ensure you’re spending it in the right places. If you need to get the results from your advertising budget that you should be getting, then you should take a hard look at where you’re putting your money and how.

With the advent of online marketing, there are many ways to spend money. You can create a Facebook ad that targets men in their 20s who live in certain areas. You can also get your message through Google AdWords or other online advertising methods. When creating an ad campaign, you must understand how much each platform will cost you and where you will get the best results with the least effort.

Brand Visibility/Awareness

September 25, 2025 by Glen Huff

What is personal branding? Why is your personal brand so important? How to Increase Brand …

When to keep or shut off ads

September 24, 2025 by Glen Huff

Advertising is a challenge for many businesses. It’s expensive, requires a lot of time and effort, and can be unpredictable. You never know how your customers will react to your ads or what kind of impact they’ll have on your bottom line.

But if you’re going to advertise, you must do so wisely. Think about where to advertise. Where do your customers go? If they go online but not into newspapers or magazines, those channels may be better suited for other businesses’ needs than yours unless there’s something else about them that makes them more suitable. When it comes down to choosing between online versus offline channels, ask yourself which ones fit best with your budget, audience, and message.

Monitoring engagement and traffic

September 24, 2025 by Glen Huff

It’s essential to watch your numbers to see if you are getting the results you are trying to achieve. Knowing what kind of content your readers like, where they come from, and what time of day/week they visit is beneficial. These stats can be obtained from numerous tools, but I have found Google Analytics to be very useful in my arsenal.

Google Analytics provides a wealth of information about your site and visitors. Log into your Google account, clicking on “Analytics” from the drop-down menu. You can see site visits, where they’re located, what pages they’ve clicked on, etc.

Where to find industry average metrics

September 23, 2025 by Glen Huff

When working on a website, you sometimes run into situations where you have to learn what the average metrics are for that industry or niche because there’s no resource out there with all of it.

While there are a lot of tools you can use to find specific metrics, some of them cost money, and the metrics they provide are only sometimes complete or can be hard to find. This quick post explains where you can find the industry average metrics to do less digging on your site.

Finding leaks in your ads

September 23, 2025 by Glen Huff

The worst thing to happen is ads that need to gain more traction because they don’t get clicked on. Although it can be tough to determine what’s going on with your ad, a few basic checks can help you get direction and provide the insight you need to pick up the pieces and fix the problem before it gets out of hand.

Finding leaks in your ads can be daunting, especially if you are new to them. There are no specific rules as to where to start. And if your ads have been running for months or years, it can be challenging to remember when specific changes were made or if any subtle alterations were made recently.

Ad vanity metrics versus key indicator metrics

September 22, 2025 by Glen Huff

Ad metrics can be deceiving. Many visits to your site mean that only a few people are buying your product. One company with millions of page views but only a small number of conversions will not fare well.

Compared to another with a small number of page views and lots of conversions. You need to look at key indicators in your business to see how you’re doing.

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