Our Latest SEO & Marketing Articles

Every business is a membership business, and the most successful companies are the ones that understand their customers as members. We are all members of many different groups, but we only think of ourselves as members of a company if it offers some kind of service or product we use regularly.

Membership businesses differ from transactional businesses because they require ongoing client relationships. Companies must build trust and loyalty over time rather than simply selling a product or service and moving on. Here are five steps to turning strangers into members and members into advocates for your organization:

Continue Reading

Advocates are people who are actively promoting your brand to others. They’re the ones who spread the word about your company through social media, email and word-of-mouth.

They’re also the first to recommend your business when someone asks for a recommendation. The good news is that there are plenty of ways for you to turn customers into advocates. Here are 17 ideas to get you started:

Continue Reading

Brand advocacy is building a community of loyal customers willing to promote your product or service, and it’s a powerful way to grow your business. If you’re a small business owner, you know how important it is to have a happy customer base.

And if you’re not using brand advocates, then there’s no question that it’s time for you to start. Here are nine reasons you should consider using brand advocates in your marketing strategy.

Continue Reading

Advocacy marketing is the act of encouraging consumers to become advocates for your brand. The primary goal of advocacy marketing is to turn customers into loyal fans who will evangelize your brand, advocate for it and help spread the word about it to others. This can be done in many ways, including through social media and word-of-mouth marketing.

Advocacy marketing is a powerful way for small businesses and startups to reach their target audience and generate sales. Here are six examples of advocacy marketing strategies that you can use to grow your business:

Continue Reading

You’ve built a brand and want people to love it. How do you do that? The most obvious way is through marketing, advertising, public relations, etc., but advocacy comes from scratch.

Advocacy is when customers talk about your brand and promote it to others. To build brand advocacy, you must understand the psychology behind advocacy and what motivates people to share their opinions online.

Continue Reading

A brand advocate is someone who has a positive relationship with your brand. They can be one of your customers or someone you have never met before. Your brand advocates spread the word about your products and services. These people might be active on social media or in their communities, and they could be anyone from your employees to family members or even strangers.

The best part? They don’t even have to be paid. Brand advocacy is one of the most powerful ways to grow your business, and it can also be one of the most difficult to achieve. But if you know how to create loyal fans and find them in your community, you can build an army of advocates that will drive more sales and grow your business faster than ever!

Continue Reading