How to find your target market desires
Understanding your target market and its desires is key to success in marketing. To figure out these things, you must learn to ask the right questions and evaluate responses. Many companies are so busy trying to sell their products that they don't bother first learning how others think of them. The result is wasted money, wasted time, and an underdeveloped market.
When selling something, you need to know to who you're trying to sell it. You can't just put something on the market and wait for people to come and buy it. The business world calls this a 'pull marketing strategy. Everyone knows how ineffective it is, but only a few people realize that you can only be effective in your application marketing efforts if you know who wants your product.