Steps to Building on a Solid Social Media Foundation (6 Steps)
Above all things, social media should help you at least double the value of your business. It should help grow your customer base and help to allow you to sell more goods or services to the customers you already have.
For this to happen, you need to have a solid foundation for those followers, customers, and clients that you have built up. You want them to be able to trust you and feel comfortable about sharing their information with you so that they can go ahead and buy from your company.