Is Facebook Organic Marketing Dead?
For years, Facebook was a place to go to promote your business. You could set up a page, add content, and get more likes. Then you could post promotional offers and watch your reach increase, sometimes even for free.
But in recent years, the organic reach of Facebook posts has declined as the social network increasingly enforces a pay-to-play model. The result? You can't just post anything on Facebook anymore. If you want people to see your posts, you have to pay for it, something complicated when you're a small business owner already paying for various marketing tools and campaigns.