How to Increase Brand Awareness and Visibility
Becoming a household name is a dream of many small businesses. It's great to have people who like your products and services, but the ones who matter, the ones you need to grow your brand and keep your business viable, are the people who have yet to learn about you.
Brand awareness is the same thing as brand exposure. It's basically when someone hears or sees something related to your brand without any prior knowledge of it. The difference is that brand exposure means they see or hear something specific about your brand, which they remember. In other words, brand awareness is a broader concept than brand exposure. It's surprising how simple it can be to increase brand awareness, too! by doing it right, you'll increase your company's visibility more often than not. Here are some ideas for how to do that: