Our Latest SEO & Marketing Articles

Market segmentation is splitting a broad market into smaller submarkets to target each of them differently and more effectively with your promotions and campaigns. Market segmentation is typically done by splitting a broad market into at least two segments and sometimes into four or even eight segments.

Segmentation helps you focus marketing efforts on specific groups of customers instead of trying to reach everyone with a one-size-fits-all message. In this article, we’ll cover the four main types of market segmentation in most industries: demographic, geographic, psychographic, and behavioral segmentation approaches.

Continue Reading

Businesses have had a long and arduous journey to get to where they are today. It took many years, some money, and mistakes were made. But along the way, people and businesses learned.

They learned that those community members will become advocates if you build a community behind your brand. They’d become brand ambassadors. In other words, they would help the business prosper by spreading their word-of-mouth message because they love your brand.

Continue Reading

The difference between an audience and a community is between being a passive recipient of the information and being an active participant in the conversation.

Audiences are people who consume content. They may read your blog posts, listen to your podcast, or watch your videos, but they aren’t connected to you or each other.

Continue Reading

Digital marketing targets people most likely interested in your product or service. That’s why it’s essential to know who your target audience is and where you can find them. You may need to know who your audience is to crack the conversion nut.

When we’re talking in website terms, this equals getting the traffic numbers you want. In other words, your audience is everything in creating marketing campaigns, making sales and getting new clients.

Continue Reading

The best way to make a sale is through word-of-mouth. This is because the people who know you the best are the ones who are most likely to recommend your products and services to their friends, family, and colleagues. But it’s not enough just to have satisfied customers.

You need to ensure that they have a genuine enthusiasm for your brand so that they will want to share their experiences with others. You need them as brand advocates. Here are some little-known secret tricks that will turn strangers into customers and customers into advocates.

Continue Reading

Every business is a membership business, and the most successful companies are the ones that understand their customers as members. We are all members of many different groups, but we only think of ourselves as members of a company if it offers some kind of service or product we use regularly.

Membership businesses differ from transactional businesses because they require ongoing client relationships. Companies must build trust and loyalty over time rather than simply selling a product or service and moving on. Here are five steps to turning strangers into members and members into advocates for your organization:

Continue Reading

Advocates are people who are actively promoting your brand to others. They’re the ones who spread the word about your company through social media, email and word-of-mouth.

They’re also the first to recommend your business when someone asks for a recommendation. The good news is that there are plenty of ways for you to turn customers into advocates. Here are 17 ideas to get you started:

Continue Reading

Brand advocacy is building a community of loyal customers willing to promote your product or service, and it’s a powerful way to grow your business. If you’re a small business owner, you know how important it is to have a happy customer base.

And if you’re not using brand advocates, then there’s no question that it’s time for you to start. Here are nine reasons you should consider using brand advocates in your marketing strategy.

Continue Reading

Advocacy marketing is the act of encouraging consumers to become advocates for your brand. The primary goal of advocacy marketing is to turn customers into loyal fans who will evangelize your brand, advocate for it and help spread the word about it to others. This can be done in many ways, including through social media and word-of-mouth marketing.

Advocacy marketing is a powerful way for small businesses and startups to reach their target audience and generate sales. Here are six examples of advocacy marketing strategies that you can use to grow your business:

Continue Reading

You’ve built a brand and want people to love it. How do you do that? The most obvious way is through marketing, advertising, public relations, etc., but advocacy comes from scratch.

Advocacy is when customers talk about your brand and promote it to others. To build brand advocacy, you must understand the psychology behind advocacy and what motivates people to share their opinions online.

Continue Reading