Who is your customer avatar?
Every business needs a target customer or "avatar." You've probably heard this term before, but you might be confused about it. People can take very different approaches to defining their customer avatars; some build from a list of features, others from a personality profile.
However you go about it, take time to put yourself in the shoes of your avatar and think about what they want in your product. What are the core motivations for why that person would use it? Where are they, and what is their background? And how can you make what you're offering match that up? Defining an avatar gives you insight into your target customer and helps you look at your business with fresh eyes.