Why is content optimization important?
Content optimization is making your content more relevant to your audience. It helps you increase your site's ability to rank in search engines and ultimately drives more traffic and leads. If you have a piece of content highly relevant to what people are searching for on Google, people will click on it when they see it appear in their search results.
You want people clicking on your site to convert into customers or clients. Content optimization is a process that ensures your content is relevant, accurate, and up-to-date.