Why serving your audience matters
Serving your audience is the primary purpose of any business, and it is all about keeping the customers happy and loyal. There are, of course, other great things you can do to create more value, make more money, and inspire great press, but if you aren't helping people, there's no point in doing anything.
Startups and businesses have a lot to learn from each other. The most successful startups think of their companies as collections of people serving one another, not as hierarchical organizations with a single boss on top. Startups shift the focus away from the company and onto the customer. Understanding what customers value is at the heart of creating something that's both valuable and feasible